Armando "Butz" Bartolome · The Franguru
The person behind GMB Franchise Developers
Founder of GMB Franchise Developers (1993, 35 years, Mandaluyong, 350+ brands helped). Co-founder of the Association of Filipino Franchisers Inc. (AFFI). Co-founder of the Philippine Franchise Association (PFA).
Visit GMB Franchise Developers
- 1993Founded GMB
- 35Years in business
- 350+Brands helped

The person, in short
Franchise mentor, business coach, and speaker
Butz Bartolome inspires businesses and organizations to develop an entrepreneurial mindset. Together with Lyndah, he has helped 350+ brands — including Potato Corner, Mang Inasal, Julie’s Bakeshop, Generika, Fiorgelato, and Bayad Center — in the Philippines, Asia, the Middle East, and North America.
He is the founder of GMB Franchise Developers (1993, 35 years, Mandaluyong, 350+ brands helped). He is also a co-founder of the Association of Filipino Franchisers Inc. (AFFI) and a co-founder of the Philippine Franchise Association (PFA).
Why GMB is the main site
Consulting, franchise documents, and training live at gmb.ph.
This page is about the person behind the firm. For franchise consulting and to book a meeting, go to GMB Franchise Developers.
Facts
- 1993GMB founded
- 35 yearsIn franchise consulting
- 350+Brands helped
- Hulo, MandaluyongOffice
- SpeakerPhilippines, Asia, and Monaco
Roles
The work behind the name
GMB Franchise Developers
Founder of GMB Franchise Developers (1993, 35 years, Mandaluyong, 350+ brands helped).
AFFI and PFA
Co-founder of the Association of Filipino Franchisers Inc. (AFFI). Co-founder of the Philippine Franchise Association (PFA).
Media and books
Go Negosyo angel-preneur. Weekly Sunday vlogger at The Manila Times, columnist at TopNews Asia, contributor at Business Manual PH, and author of 6 books.
Brands he helped build







Books
Author of 6 books on franchising and entrepreneurship.

Book of the Year 2012
Is Franchising For You?
How franchising works, how to spot a real opportunity and avoid scams, and what goes into a franchise agreement. Winner of Book of the Year 2012 (Professions category) from the National Book Development Board and the Manila Critics Circle.

Nowhere But Up
Practical tips to start a business, choose the right franchise, grow sales and profits, and keep your team motivated.
Blog
Read my franchise articles
All of my articles on franchising now live on the GMB Franchise Developers blog. Browse by topic, or go to the full collection.
Watch
Watch Butz on YouTube
Franchising and business insights, straight from the Franguru, on @BusinessFranchiseGuru.
Visit the YouTube channelInvite Butz to speak
Bring the Franguru to your stage
Butz has spoken to entrepreneurs in the Philippines, Asia, and Monaco. To invite him to speak or to book a consultation, use the GMB contact page, or write or call:
[email protected] · +63 917 816 9608 · Hulo, Mandaluyong
As seen on




Ready to grow your business?
Consulting and bookings live on GMB Franchise Developers.
Go to GMB Franchise Developers

