Butz Bartolome
Franchise mentor, business coach and speaker. Founder and president of GMB Franchise Developers, helping Filipino entrepreneurs since 1991.


Butz Bartolome inspires businesses and organizations to develop an entrepreneurial mindset. He assists micro entrepreneurs who are now known brands in the country.
Together with his wife Lyndah, he has helped over 350 companies, including homegrown names like Potato Corner, Mang Inasal, Julie's Bakeshop, Generika, Fiorgelato and Bayad Center, scale through franchising across the Philippines, Asia, the Middle East and North America.
He is the founder and president of GMB Franchise Developers, founder and former director of the Association of Filipino Franchisers Inc. (AFFI), a weekly Sunday vlogger at The Manila Times, a columnist at TopNews Asia and a contributor at Business Manual PH.
One-on-one guidance from Butz, built around your goal.
For business owners with a specific goal, such as getting ready to franchise or growing to the next stage. Short-term, one-on-one guidance on one project, with clear goals agreed at the start.
For owners and would-be franchisees with a specific business question. A one-on-one meeting with Butz, focused on your question.
For companies, schools and organizations. A talk designed around your group's needs, from franchising your business to family business and customer service excellence.
Butz has spoken to entrepreneurs in the Philippines, Asia and Monaco. Every talk is designed around your audience.



Author of 6 books on franchising and entrepreneurship.

How franchising works, how to spot a real opportunity and avoid scams, and what goes into a franchise agreement.
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Practical tips to start a business, choose the right franchise, grow sales and profits, and keep your team motivated.
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