CSR Filipino business

What is Corporate Social Responsibility?

Corporate Social Responsibility (CSR) refers on how a business takes into account their impact on both social and environmental aspects. It is a commitment to create and develop guidelines that combine responsible practices into daily operations of a business and look into the progress of its activities. The areas of concern are the well-being of the company’s employees, the community and its environment.  This means the steps taken by a company in improving the way of life involving the people and its community.

Gone are the days when businesses have isolated themselves as separate economic entity.

Environmental awareness which helps reduce the risks with regards to the health of the community.

Businesses, having enough resources help charities and foundations and support local community programs  and How To Create Corporate Social Responsibility In Your Business

Fair labor practices that is adopted by the company no matter where the employees are working (i.e., employees working in different branches abroad)

By becoming an active volunteer which is a good way in letting the community know what kind of people are working on a company. To do such act means expecting nothing in return and can help address certain issues of the organizations that the company is supporting.

Companies are now making corporate social responsibility as their core of their business. The strategies and plans involves not only for their financial gain but providing concern to what surrounds them. A company is now focused more on maintaining better relationships, first and foremost to their employees who are their allies in the implementation of their plans that will be beneficial to all. 

Transparency and Honesty

To become successful in any undertaking, there is a need to build on trust and be clear on all the policies, process and implementation of plans. This ensures positive outcome with regards to earning the public’s trust. The corporate power is so strong that they can make a huge change within their community regardless of age, ethnic background and individual interests.

What makes a company adopt CSR?

The government somehow has limitations in providing assistance to the community which has lead companies to step forward and be able to sustain the much needed help. Example is during typhoon and other calamities, some companies together with the organizations they support can provide assistance and send out relief goods to disaster areas.

Releasing relevant information of a certain company that can influence decisions on certain matters.

Customers now are more actively aware about a company based on social performance. Technology has a huge part on this as social media has been one of the means of customers on how they choose the companies that they can trust. The company’s public image is very important to customers because customers tend to patronize companies who have the good heart to help the community or the environment. For CSR Filipino business.

Investors are more carefully assessing the companies’ performance

Employees seek more than how much they can earn from a company but also look on the company’s philosophies and business ethics that can match their principles.

 Impact of adopting CSR:

Company

Greater productivity and quality

Ability to attract and maintain employees

Increased sales and customer loyalty

Improved financial performance

Heightened brand image and reputation

Workforce diversity

Community

Corporate involvement: education, employment and housing

Charitable institutions

Involvement of employees with volunteer programs

Environment

Increased product durability

Increased material recyclability

Increased use renewable resources

Environmental management tools integrated into business plans

The need for management training is a vital part in making CSR strategies to be able to translate ideas into real outcomes that will deliver value. The increase in the involvement of private sectors in reaching out to non-government agencies helps widen the ability to provide services to the community.

Sustainability of CSR

It is not enough to just start one program and leave it at that without putting more effort in enhancing the said program for the benefit of the community. The increase in the awareness in preserving the environment has called an action plan in making sure that what we do in the present can still be beneficial to the future generations. The Report of the World Commission on Environment and Development: Our Common Future  clearly stated on how we can be able to work hand in hand in sustaining a better environment, preserving its beauty and to correct all other practices that may have put the environment into more risk. For CSR Filipino business.

The Benefits of CSR to a Company

A strong CSR program ensures the company that it gets the desired media coverage.

A company with a good CSR program creates a positive feedback from its customers and increases its trust to gain more customers.

Companies with CSR programs attract more job seekers in applying to their companies because of this it would mean a positive working environment for them. For CSR Filipino business.

Engaging the company’s employees to volunteer programs make the investors think that the business is not all about profit but also in sharing what they have to those who need it.

 

 

Ideas for CSR Activities:

Donation in Orphanages, Home for the Aged, for the disabled

Feeding Program for orphanages, senior citizens

Education on wheels for the street children

Livelihood program for unemployed men and women

Low-cost housing projects in cooperation with government agencies

Select deserving families in a community in starting up a small business

Medical-Dental Missions to communities who has limited to no access to health services

Disaster Assistance Program

 CSR simply means taking an initiative in improving the life of the community without asking something in return or not just focusing on financial gains but in the improvement of the relationship of companies to its community with the goal of making it as their way of living.

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You may contact Armando "Butz" Bartolome for questions and more information.

By email: aob@gmb.ph

FB Page: Armando Bartolome

Linkedin: https://www.linkedin.com/in/franguru/ 

Website: https://www.gmb.ph